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DBA / Fictitious Name Registration

A DBA lets you do business under a name other than your legal entity name. Florida requires a filing and a newspaper publication before the name becomes valid.

Katie Gorles
Written by
Katie Gorles
Updated July 6, 2026

When you need a DBA

If you operate under a trade name that differs from the legal entity name on file, you need a fictitious name registration. Sole proprietors operating under any name other than their personal legal name need one too.

The filing process

Name search to avoid conflicts, publication in a county newspaper, then filing with the Florida Division of Corporations. Registration lasts five years.

DBA versus LLC

A DBA is a name, not an entity. It provides no liability protection and no tax treatment; it just makes the trade name legal to use. If you are choosing between registering a DBA as a sole proprietor and forming an LLC, that is an entity conversation worth having first, because an LLC can hold the trade name too and the order affects who the registration belongs to.

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Banking and licensing under the trade name

Banks require the fictitious name registration before opening an account in the trade name, and county business tax receipts generally need to match it. Getting the DBA on file first keeps the bank and the county from bouncing your paperwork back to you.

Common questions

Do I need a DBA if I already have an LLC?
Only if you operate under a name different from the LLC's legal name. If the LLC and trade name match, no DBA is needed.
What does it cost?
State filing is $50. Newspaper publication typically runs $30 to $60. Our service fee covers search, filing, and publication coordination.
How long does the registration last?
Five years from filing. We track the renewal so the registration doesn't silently lapse and break the bank account or license tied to it.
Does a DBA protect my business name statewide?
Registration makes the name legal to use; it doesn't reserve it exclusively the way a trademark does. If the brand matters, a trademark search and filing is a separate conversation with an IP attorney.

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